THE FALCON PROJECT

20090831

Meanwhile, in the Falcon Shuttle...

20090717

NIVEA - POTATO SACK

A concept delevoped for the TBWA NIVEA CONTEST.
The proud owner of 4th Place.
Creatives: Leila El-Kayem / Thomas Rendel

20090715

This film was made for the TBWA Very Short and Very Cheap Film Festival. Produced with Souris Inc. in Paris. Thanks to all those that gave their time and baguettes. It won 6th place. Not enough for a trip to kiwiland. But enough to win the fans around the globe.

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Emiliano Trierveiller
Director: Matthieu Jorrot
Producer: Benjami Duval

PLAYSTATION SINGSTAR

This is what happens when you mix Mallorca with Singstar.

Text: Ballermann Hits brought to you by Singstar Mallorca Party.

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Thomas Rendel

20090319

THANK YOU MR.SCHMIDT.

I am Berlin's #8 Most Original Person. Thanks to TBWA for coming up with the adidas originals idea, and to my boss Mr.Schmidt for convincing me to upload a profile, and thanks to all my 719 friends who voted for me. And last but not least, thanks to the editor who mistook me for a 24 year old.

20090106

The sky opens, a finger peers out and you hear a voice "Build me a lamp from lego."

20081203

KILL THE DJ NOT THE DESIGN.

Record cover design for Lebensfreude.

THE ASTRONAUTS HAVE LANDED.

A performance piece. Astronauts in the woods. Be it technology versus nature. The free-thinking versus the close-minded.
The adventure versus the journey. What would you do if you ran into an astronaut in the woods?

ADIDAS

Text: "Like Father, like son."

Text: "What I can't catch, he'll catch. What I can't catch, he'll catch."

Text: "As a defender you have to do much more than just getting the ball away."

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Markus Ewertz / Erik Gonan / Stephan Spieske / Daniel Solbach

PLAYSTATION 2

Forbidden Siren 2 is a playstation game about a population that was killed off in Japan. Their ghosts still haunted the present. To portray the horror, the disposable camera was double exposed. When the fi lm was developed, images of ghosts could be seen on the photos that were taken by the user. The last photo on the fi lm roll revealed the secret: “The Horror is closer than you think.”

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Friedrich Tromm

BMW

Agency: TBWA / Berlin
AD: Leila El-Kayem / Rochelle Raiss
Copywriter: Friedrich Tromm / Markus Ewertz

PLAYSTATION SINGSTAR

http://www.youtube.com/netcasty

Netcasty is the star in singstar, and every star gets his very own cribs.

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Christopher Ruckwied

WHISKAS 360° CAMPAIGN

http://www.so-ein-glueck.de

In addition, a series of 4 TV ads sponsoring an animal show on German Television.
Each 7 sec. ad was a collage put together by a set of hands, to illustrate the hand-made campaign.

Voiceover translation
“Happiness Happens with Whiskas.”

Agency: TBWA / Berlin
Creatives: Leila El-Kayem / Markus Ewertz

SYSTEM 80/25

http://superclub.de/produkte_system.html

GDR Souvenir sold at Hotel Neustadt, a hotel housing a performance arts festival in Halle Neu-stadt, Germany in 2003. Each souvenir, consisting of light switch frames, was dismantled from a plattenbau in the group of buildings where the festival took place. Each was numbered with the room it was dismantled from and contains an original piece of wallpaper. In collaboration with Cornelius Mangold.

Agency: Superclub
In collaboration with: Cornelius Mangold and Leila El-Kayem

20080911

BORED

20080515

WURST.

20080331

ROAST ME BABY ONE MORE TIME.

For all of you roasting on the sand in front of your private hut in thailand, vietnam, cuba etc. it was a whopping 16 degrees celcius in berlin today.